Today’s video says it all… in 4 minutes or less! This is super powerful!!
Today’s video says it all… in 4 minutes or less! This is super powerful!!
I can not believe I pulled this off in 4 minutes!! You gotta see it to believe it…
Last week I sent an email about something that wreaks havoc to all entrepreneurs. FRUSTRATION. In particular, it’s enough to flat out send lots of “would be” entrepreneurs scurrying home before their dreams ever even have a chance.
Yup, frustration is that frustrating.
Frustration is just like a family member you might not get along with, but are going to spend the rest of your life with anyway. Is it easier to have a miserable relationship or a good one? We have to transform our relationship with frustration in the same way.
BUT… what does that mean?
Earlier this week I experienced frustration in it’s PURE form, and in the way every entrepreneur hates. Let me explain.
For the last 6 months I’ve spent thousands & thousands of dollars working with an agency to launch a new business back on Google’s network. There’s been countless hours spent by my team (who I pay a decent amount), plus thousands to this agency. Finally, after close to 6 months of building everything, we were ready to launch.
We launched on facebook first, because google still wasn’t ready. At first, the results were just ”ok”. Some sales were coming in, but it was pretty weak. There were a few things that needed to be buttoned up tighter within our team. I came back from my trip to Hawaii, and started really putting my energy back into the company. Once I took over advertising with my team… things started to explode really fast.
We went to $500 a day in sales… then quickly to $1,000 a day. Within days from there we had our first $3,000 day. Things were looking promising for this fresh start up, just 3 or 4 weeks out of the gate. I hired an advertising manager to continue to scale our company, and was excited about the possibilities.
The day after we implemented all our new campaigns, sales went down. Then they went down again the day after. And again, and again… until they were back to almost where we were when we started. It was driving me MAD. I could NOT figure it out. I was barking all day long to my team…
“Test the process again!”
“what did we change?”
“Are those links working correct?”
But every day we just lost more money & could not figure out for the life of us what happened. Our conversion rates went from 7% to 2% overnight… and NO ONE could figure out why. The frustration was paramount. I started questioning everything.
“Is this the right business for me to be
focusing on? “
“do I just suck at marketing now?”
“do people hate my offer?”
“Is this a giant mistake? Did I waste more money & lose more time?”
And while this was happening, of course I was stressing about the prospect of losing $30,000 per month if I don’t figure it out very soon with 7 full time employees on my team to support this business. These were the “circumstances” that led to my frustration. And boy was I frustrated.
Well at first, I was just pissed. I couldn’t figure it out, and was simply baffled. I moped & groped & just waited to see if it will change itself in a bit of disbelief. I mean, how does something just stop working that was working!!? It felt so wrong, and was driving me crazy.
Then, I started racking my brain for all the possible things it could be. We tested and changed every possible thing we could think of, and nothing worked.
Since there was no way I could start testing new offers overnight, as sometimes
those take weeks to create I was left to simply sit in my frustation for a while. There was nothing I could do… I felt powerless for the time being.
And ironically… this is where the really good WORK you get to do on yourself usually kicks in. Because the truth is… I HATED how I was feeling more then I hated losing money. If I were to be very honest with myself, I didn’t know why I was feeling so bad. Why was I so frustrated? I mean, yea… it sucks to lose money. But… I have a pretty decent runway of cash saved up… so I wasn’t in some immediate threat of being on the streets. Why was I so frustrated and so pissed?
I began to examine why I was upset from every angle. What did my beliefs about all of these circumstances actually mean to me? Why was I reacting the way I was reacting? At first glance, it seemed obvious… the sales dropped. I’m potentially losing $30,000 a month on this business, what’s not to be frustrated about, right? WRONG.
I have come to learn that frustration is NOT our authentic way of being. We don’t choose to be frustrated because it makes us happy. It’s PROGRAMMED. It’s a result of our old patterns, you know… the type that actually hurts us and makes us miserable.
Upon closer examination… what was frustrating me wasn’t actually the money at all. It was all the underlying beliefs that were dominating my pyschology. I began to explore those all in depth, and in earnest through a variety of practices. Here are the underlying beliefs & programs I uncovered in my examination…
#1: MONEY = SECURITY . Without money, I’m insecure.
If I have money, I’m secure. If I don’t have money, then I’m not secure. My security is literally determined by numbers that float across a screen. WHOA. That’s quite an insight to see happening in your life in real time. I began to reflect on it and realized that I’ve been programmed with this “Money = Security” belief since I was a CHILD. With adults I knew constantly worrying about money, arguing over it, hording it, etc… I inherited a belief from the world that without money I’m in danger. But, is it true? Is my security literally dependent on money?
Or is my security dependent on things that far exceed money? Like… my creativity. My passion. My strength. My determination. My power. My intelligence, my skills, my HEART. And lets not forget… the great spirit of life which provides everything for us anyway.
Ahhhh… upon deeper reflection, I was MISTAKEN in my unconscious reaction to my sales dropping. My security is NOT based on money. It’s based on something much greater. It’s based on the inherent power I have inside to create what’s meaningful and important to me in life, plus the power of my creator to provide. (Which it always does)
My Frustration LESSENED. I felt relieved, like I uncovered something that was eating at my soul… and I removed a little bit more of the “dark cloud” I was feeling. I felt EMPOWERED to realize that my security is not based on money, it’s based on the qualities about me that I cherish & value the most.
But there was more…
#2: ”I’m only worthy if I’m making money (IE: successful)”
Now this is a DOOZY of a belief. Man, does this sucker afflict almost all of us. I noticed that I was seriously DOWN on my self, the second my sales dropped. Like somehow I was a “good person” when my sales were up… but then they dropped and I was just a “loser”. God… that’s REDICULOUS!!!!!
How is it possible that my subconcious beliefs instantly reacted this way?! I don’t know… but they did. And it took me INVESTIGATING the feelings of frustration, to determine why I was frustrated to begin with, in order to uncover the underlying relationship I had with myself that was POISON.
I have equated my value and my worth as a human being to whether or not I’m judged successful by society’s standards. Do I have a nice house? Do I have a nice car? Do other people respect me? Am I a high status or a low status? ALL of these completely subconscious beliefs about self worth were inextricably tied to my sales!!! The second I started losing money, I felt worthless. When I make money… I feel worthy.
But they are BOTH a complete lie!! No matter what way you go… you’re stuck in an illusion. Stuck in a trap, where you will never be your authentic self. I could never be my authentic self with this belief running beneath the surface.
I am not my sales. I am infinitely more abundant than that. I am worth INFINITELY more than numbers on a screen, or money in my pocket, or things I can buy. YUP, sales aren’t me. My value is worth infinitely more… by birthright.
I had to integrate my true beliefs about myself in the face of the ugly pattern I discovered when my sales dropped. Can I love myself even if I’m not making money? This is the true test of whether we’ve integrated a healthy psychology into our daily living or business environment! The answer is… YES. I can. I am inherently worth love & value.
#3: “the dreaded “Failure”.
If your sales drop, or you’re not making money… does that mean you’re a failure? If you fail at something, does it mean you’re a failure? This quote from Winston Churchill is the absolute truth yet it’s tough for most to really comprehend…
The second my sales were down… my ENTHUSIASM was down. It was down, becuase I was afraid of failure. Afraid something might not work. Afraid that I would be helpless to figure it out… and was at the “Whim” of circumstance.
This is another BOLD face lie. Upon deeper investigation, you realize that EVERYTHING in life is an experiment. We are expirmenting from one moment to the next, and it’s our willingness to remain committed to our vision, to remember who we are in the process, and not get over taken by our insecurities… that allows us to KEEP up our enthusiasm as we travel the great experiment called life.
My sales dropping don’t equal failure. They equal a result. And any good marketer, any good entrepreneur, LOVES results. Because you learn from your results. You learn what is working and what isn’t working. And empowered with that DATA… you can make more educated guesses for your next experiments. It’s all a test! The trick is… did you lose yourself in the results of your experiment?
If you lose yourself… frustration and all these underlying beliefs can creep in quickly. But once I came back to my authentic QUALITIES… the powerful things about myself… I realized it was never my “Sales” that made me successful.
Never forget your best qualities. The second you forget who you are… you open the door and invite frustration, blame, shame, & fear into your life. When you remember who you are… you will constantly overpower and overcome these small, limiting emotions. You are BIGGER than that. Remember.
So by now… my frustration had taken a serious dent. There was just one more thing that I needed to really put the cherry on top.
#4: Is the purpose of my life & business to make money?
When I started my career as an entrepreneur… I had a vision that was just birthing for what difference my life could make. I was in college at the time, and was deeply connected & learning about the state of the world for the first time. I felt enormous compassion and empathy for the amount of suffering human beings endure on a daily basis. Included in that, I had a VERY real understanding of the value of each and every single dollar that exists.
I knew that $100 could either go to a pair of shoes, or it could literally feed 100 children who are going to go to be hungry tonight because they were born into extreme poverty.
That knoweldge guided me. It empowered me. I wanted to start a business so that I could do something about it. So that my life could go to helping alleviate and solve the challenges facing our world… not contribute to them.
This mission has always been the most dear thing to my heart. Yet over the last few years, I also noticed I was spending a lot more money on myself. Buying really nice clothes, living in really expensive houses, driving really expensive cars, going out to expensive places.
In one way… this is the dream we are all sold. That’s “Success” right? Being able to buy whatever you want or do whatever you want. But is that what my heart really wanted? IS there a better way I could be spending my resources that would actually make ME happier? These are actually really important questions to ask yourself, because you may be shocked at what you find.
Now, I don’t want to say anything I did was wrong, because it wasn’t. There’s way worse things you can do then enjoy your money and buy nice things. But the truth was, it just wasn’t very fulfilling. And recently I began to geniunely reflect on WHY I wanted those sales to go up so much.
Is it because I want to buy a really nice house instead of rent one? Is it because I want fame, recognition, status? Is it because of my personal feelings of insecurity unless I have lots of money?
Is that what my life & purpose is about? Does it really matter if my sales go up or down or what ultimately happens to “my sales?”.
Or is this about something so much bigger? Are my sales just a small, small part in a much bigger mission? And do I need to reconnect to that mission in a more concrete, real way so that I never forget why I am doing what I am doing? These are unbelievably powerful questions to ask yourself.
I realized I didn’t give a flying shit about a nice house. I don’t really care about status or recognition. Those things are not why I do what I do.
I do what I do for the people of this planet, and for the earth itself. I do what I do because ultimately each step is building towards the creation of a global audience… that when united together will be able to influence major change on this planet. I do what I do to wake people up to the power in their OWN souls…
… to their own callings. To their own deepest hearts desires. To their own creativity, abundance, freedom, and LOVE.
That’s why I do this. And frankly, that’s way bigger than sales today or tomorrow or ever. If sales aren’t a by product of that, then this is all for shit.
Remembering this instantly alleviated me of so much frustration. It’s like it removed this massive toxic load I had placed on myself, and I was free again to just LIVE my mission. Just do what I was born here to do… and not worry about all the B.S.
Well, by now I was formally like “whoa”. There was a lot more under my frustration then I ever realized. In fact, I couldn’t BELIEVE how much I discovered that was under my frustration. It’s unbelievable!
The question is…
This is what we all must answer for ourselves.
My hope is that reading this has given you some insight into what it really takes to transform your relationship with frustration in a MEANINGFUL and lasting way. I can honestly say… I have felt great all week since doing this. My relationship has transformed, and I feel fantastic.
Oh… and sales still haven’t gone back up. However… as I was starting to write this post yesterday, I got an email from our CTO. He found a giant issue everyone had missed when we started advertising across multiple domains… and apparently a cookie issue was stopping all our leads from being able to get to the offer page for our product. We didn’t catch it for almost 10 days. Go figure. The perfect opportunity for me to lose my mind. And it’s now fixed.
But more importantly… I feel completely grateful that I AM NOW FIXED. If the cookies came back before I did… I would still be living with inauthentic beliefs & patterns. But thank goodness, I came back first due to my committment to transforming my relationship with frustration.
I swear… sometimes you have to count your blessings that the universe is so wise it knows EXACTLY how to teach us, even when we think disaster is at hand.
I love you my friends. Hope this helps you on your journey.
Yours in True Success,
P.S. If you enjoyed these insights into life please share with your friends or followers who you think it will help! I appreciate you tons.
Hi there, today I have a special video for you. I want to INVITE you to a brand new way to build your business. A new way to succeed, & create what’s most important to you in life. This new way, can have a profound impact to you on your journey.
Watch the video below to discover the Invitation…
I look forward to hearing your thoughts below.
All my best,
P.S. I say we invite as many people to this “new paradigm” as possible. If you think some of your friends should hear this message, please share it.
P.P.S. What do you think being 30 is going to do to my brand? hehe, I’m curious to hear your thoughts!
Well, this video has been 18 months in the making. And it was hard for me to share. It’s really personal, and vulnerable… but I feel I had to share it. You might have noticed, I haven’t been as much of “me” over the last 18 months, and there’s a pretty definitive reason why. Here’s what happened…
Love you all. And if I let you down in any way over the last 18 months, I hope you can forgive me.
P.S. if you think any of our mutual friends or contacts would enjoy seeing this, please feel free to share with them.